Who Should Get Involved?
- Football Clubs
- Marketing Agencies
- Architects and Designers
- Technology Companies
- Professional services business serving football
e.g. Lawyers, Accountants, Banks, Insurance Companies etc.
- All Businesses working in and around football
Awards success really does translate into a commercial return according to three winners from last year’s Football Business Award.
Teamer, one of the smaller businesses to win an award in 2012, believes this success has been key to its growth. Niall McEvoy, Teamer’s CEO explained:
‘Listing the award amongst our achievements when sitting with potential new brand partners is a powerful way to stand out. It is a very cost effective use of our marketing budget, whilst the event itself presents a great opportunity to spend time with leading football business influencers’.
Similarly Laura Hardy, Communications and Sponsorship Manager at The Continental Tyres Group, which won one of the Best Business Serving Football categories, believes the award has given their brand increased authority:
‘Winning the Football Business Award in its inaugural year was a real bonus for Continental. It gave us further credibility and recognition as a sponsor of football initiatives in England.’
Another brand taking home an award was Everton Football Club whose community programme emerged as last year’s victor. Christopher Clarke, Head of Business Development at Everton in the Community said, ‘The award has added huge weight to our successes in securing more grants and public sector contracts than ever before. Such clear validity of our impact has allowed us to compete for funding that football club community schemes would not have traditionally have had any chance of securing. These include opportunities across health, employment and education and in many cases we are now seen as one of the key sector providers in our region.’