Best Club Marketing Campaign in the UK
This award might be given for the best marketing of the club in general but could also apply to a particular marketing campaign. The judges will be looking for clear evidence that the campaign achieved its desired outcomes; whether ticket sales, engagement with a particular demographic, CSR, merchandising, catering etc. Creativity and performance against available performance targets will be taken into account. Entries can come from clubs or their marketing and advertising agencies.
Finalists...
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Best Business Serving Football - up to £2m turnover
This award is open to any small business which is connected to football. Judges will be looking for excellence in product innovation and service delivery. Clear evidence of customer satisfaction and growth opportunities will need to be demonstrated.
Finalists...
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Best use of Social Media in Football
Open to clubs and suppliers to the football industry the judges in this category will be seeking innovative use of social media that delivers clear commercial results. Evidence of audience engagement and message amplification should be provided as part of the entry.
Finalists...
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Best Match Day Catering
Open to retail, hospitality and food and beverage products entrants to this award should demonstrate the quality, cost and customer service in delivery of their catering offering in enhancing the match day experience and the finances of the club.
Finalists...
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Best / Most Innovative use of Technology by Clubs
This award should be entered by any club who is using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.
Finalists...
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Best / Most Innovative use of Technology (Football Business)
This award should be entered by any supplier who is using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.
Finalists...
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Best Club Community Scheme
This award is open to club community schemes. The judges will be looking for clear commitment to the local community, its people and businesses. Innovative ways of engaging defined stakeholders and measurable outcomes should be presented within the entry.
Finalists...
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Best Corporate Social Responsibility Scheme
This award is open to organisations in the community which work with clubs. The judges will be looking for clear commitment to the local community, its people and businesses. Innovative ways of engaging defined stakeholders and measurable outcomes should be presented within the entry.
Finalists...
Venue Team of the Year
This award will acknowledge the day to day efforts of the operations and logistics teams in the smooth running of the football venue. With emphasis on the customer service and teamwork demonstrated by the team entrants should include both internal and external feedback as supporting material.
Finalists...
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Best Club Marketing Campaign Overseas
This award might be given for the best marketing of the club in general but could also apply to a particular marketing campaign. The judges will be looking for clear evidence that the campaign achieved its desired outcomes; whether ticket sales, engagement with a particular demographic, CSR, merchandising, catering etc. Creativity and performance against available performance targets will be taken into account. Entries can come from clubs or their marketing and advertising agencies.
Finalists...
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Best Business Serving Football - over £2m turnover
This award will be open to any company connected to football which had a turnover in its last financial year of over £2 million. Judges will be looking for sustained excellence of service delivery and product innovation and strong customer feedback.
Finalists...
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Best Professional Service Business Serving Football
Open to law firms, accountants, architects and financial service provideers. Entrants to this award should demonstrate a clear commitment to and understanding of the business of football. Evidence will be required to show how that knowledge has been applied to achieve better commercial performance for clients in football.
Finalists...
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Best Retail / Merchandise Initiative
This category acknowledges the importance of retail and merchandise in football. Entries can cover new retail facilities, new web initiatives, new products, loyalty schemes or retail marketing campaigns. Open to premier league clubs, merchandisers, agencies, retailers and retail designers.
Finalists...
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Club Sponsorship / Partnership of the Year
The judges will be looking for examples of sponsorships that create meaningful value for both parties. Not simply the size of the deal but the degree of integration and partnership activation will be taken into account. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI for the partners and creative thinking. The category can be entered by clubs, sponsoring companies and their agencies.
Finalists...
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Sponsorship / Partnership of the Year (Football Business)
The judges will be looking for examples of sponsorships that create meaningful value for both parties. Not simply the size of the deal but the degree of integration and partnership activation will be taken into account. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI for the partners and creative thinking. The category can be entered by clubs, sponsoring companies and their agencies.
Finalists...
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fcbusiness Magazine Football CEO of the Year Award
This award will be decided by readers of FC Business magazine.
Finalists...
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