2015 Award Categories
Best Business Serving Football - up to £2m turnover (non professional service)
This award will be open to any small business connected to football which had a turnover in its last financial year of less than £2 million. Judges will be looking for sustained excellence of service delivery and product innovation and strong customer feedback.
Best Business Serving Football - over £2m turnover (non professional service)
This award will be open to any company connected to football which had a turnover in its last financial year of over £2 million. Judges will be looking for sustained excellence of service delivery and product innovation and strong customer feedback.
Best Marketing of a Football Club
This award is for the best marketing of a football club over the past season. The judges will be looking for evidence that the club achieved its desired outcomes; whether ticket sales, engagement with a particular demographic, CSR, merchandising etc. Entries can come from clubs or their marketing and advertising agencies. Depending on the entries the judges may create different awards for premiership, non-premiership and overseas clubs.
Best Club Marketing Initiative
This award is for a particular marketing initiative by a club or governing body. The judges will be looking for well implemented innovative ideas, and clear evidence that the initiative achieved its desired outcomes. Creativity and performance against available targets will be taken into account. Entries can come from clubs or their marketing and advertising agencies.
Best Football Club Hospitality
Open to the clubs as well as the caterers the entrants to this award should demonstrate the quality, cost and customer service in delivery of their hospitality offering in enhancing the match day experience as well as the finances of the club.
Best/Most Innovative use of Technology
This award should be entered by any club or company using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.
Best Football Community Scheme
This award is open to club community schemes and organisations in the community which work with clubs. The judges will be looking for clear commitment to the local community, its people and business. Innovative approaches and measurable outcomes should be presented within the entry.
Best Corporate Social Responsibility Scheme
This award is open to clubs, associations, companies, brands and organisations involved in football who can demonstrate the positive impact their CSR activities have had on the environment, fans, employees, communities and other stakeholders.
Best Match Day Experience
This award is for the club delivering the best match day experience for all fans. The judges will be looking for evidence of excellence in customer service and efforts by the clubs to enhance the fan enjoyment. Efficiency and quality of service at half time as well as before and after the match should be demonstrated. Home and away fan experiences should both be addressed. Any new initiatives put in place should be described and feedback given on their success.
Best Football App
This award is for the best app used by a club or any organisation involved in the world of football - amateur or professional. As well as good ideas and strong design the judges will look at the adoption rates and usage of the app. Entrants should show reviews from users.
Best Non-match Day use of Venue
This award will acknowledge the successful utilisation of football venues in activities other than matches. This might include conferences, exhibitions, awards ceremonies and training as well as musical and other events. Judges will be looking for creative approaches and commercial success.
Best Professional Service Business Serving Football
Open to law firms, accountants, architects and other professional service providers. Entrants to this award should demonstrate a clear commitment to and understanding of the business of football. Evidence will be required to show how that knowledge has been applied to achieve better commercial performance for clients in football.
Best Fan Engagement by Club
This is an award for the club which engages best with its fans. Entrants should show evidence of creativity in how they interact and get the fans involved. Judges will be looking for strong results and authenticity in their communications, plus strong feedback from fans.
Sponsorship / Partnership of the Year
The judges will be looking for examples of partnerships in the wider world of football which create meaningful value for both parties. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI for the partners and creative thinking.
Best Brand Activation Involving Football
Football is at the heart of a myriad of marketing campaigns. This award recognises the best use of football in any of its guises as a component in brand activation. Whether advertising, PR, experiential or digital brands can use football to connect to the hearts and minds of customers. Entrants will need to demonstrate creativity, authenticity and of course great ROI. Open to brands and agencies.
fcbusiness Magazine CEO of the Year Award
To be voted on by FC Business readers
Best Football Club to Work For
This brand new award is free to enter and is based entirely on nominations by employees and suppliers. If you work (or have worked) for or with a particular club which you think is worthy of recognition then complete this short form now.