The categories for the 2013 Football Business Awards are as follows.
Best UK Club Marketing Campaign
This award might be given for the best marketing of the club in general but could also apply to a particular marketing campaign. The judges will be looking for clear evidence that the campaign achieved its desired outcomes; whether ticket sales, engagement with a particular demographic, CSR, merchandising, catering etc. Creativity and performance against available performance targets will be taken into account. Entries can come from clubs or their marketing and advertising agencies.
Best Business Serving Football - up to £2m turnover (non professional service)
This award will be open to any small business connected to football which had a turnover in its last financial year of less than £2 million. Judges will be looking for sustained excellence of service delivery and product innovation and strong customer feedback.
Best Business Serving Football - over £2m turnover (non professional service)
This award will be open to any company connected to football which had a turnover in its last financial year of over £2 million. Judges will be looking for sustained excellence of service delivery and product innovation and strong customer feedback.
Best use of Social Media in Football
Open to clubs and suppliers to the football industry the judges in this category will be seeking innovative use of social media that delivers clear commercial results. Evidence of audience engagement and message amplification should be provided as part of the entry.
Best Football Club Hospitality
Open to the clubs as well as the caterers the entrants to this award should demonstrate the quality, cost and customer service in delivery of their hospitality offering in enhancing the match day experience as well as the finances of the club.
Best / Most Innovative use of Technology by Clubs
This award should be entered by clubs who are using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.
Best/Most Innovative use of Technology in Football
This award should be entered by any company using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.
Best Football Community Scheme
This award is open to club community schemes and organisations in the community which work with clubs. The judges will be looking for clear commitment to the local community, its people and business. Innovative approaches and measurable outcomes should be presented within the entry.
Best Corporate Social Responsibility Scheme
This award is open to clubs, associations, companies, brands and organisations involved in Football who can demonstrate the positive impact their CSR activities have had on the environment, fans, employees, communities and other stakeholders.
Best Non-match Day use of Venue
This award will acknowledge the successful utilisation of football venues in activities other than matches. This might include conferences, exhibitions, awards ceremonies and training as well as musical and other events. Judges will be looking for creative approaches and commercial success.
Football Brand of the Year
Open to clubs, sponsors, brands and all suppliers to the industry this award will reward the brand recognised as a champion in its field based on market standing and consumer preference. Entrants should demonstrate the creativity which has led to their strong brand recognition.
Best Professional Service Business Serving Football
Open to law firms, accountants, architects and other professional service providers. Entrants to this award should demonstrate a clear commitment to and understanding of the business of football. Evidence will be required to show how that knowledge has been applied to achieve better commercial performance for clients in football.
Club Sponsorship / Partnership of the Year
The judges will be looking partnerships which create meaningful value for both parties. Not simply the size of the deal but the degree of integration and partnership activation will be taken into account. Entrants should demonstrate clear ROI for the club and the partner and creative thinking. The category can be entered by the clubs, sponsoring companies or agencies.
Football Sponsorship / Partnership of the Year
The judges will be looking for examples of partnerships in the wider world of football which create meaningful value for both parties. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI for the partners and creative thinking.
Football Business Writer of the Year
This award will be given to the writer who has produced the most insightful articles, books, blogs or other content on the business of football over the past year. The category can be entered by the writer themselves or by a colleague. There is no restriction on the type of media used to disseminate the material. Links to articles or samples should be provided in the entry.
This is a broad category designed to reward outstanding innovation in the football business. Entrants might be technology companies, commercial teams within the clubs, start up companies or large commercial sponsors. The judges will be looking for genuinely innovative approaches which have achieved measurable commercial results.
fcbusiness Magazine CEO of the Year Award
To be voted on by FC Business readers
Outstanding Contribution to Industry Award
To be decided by the judging panel