2015 Award Categories
Best Club Marketing Campaign
This award might be given for the best marketing of the club in general but could also apply to a particular marketing campaign. The judges will be looking for clear evidence that the campaign achieved its desired outcomes; whether ticket sales, engagement with a particular demographic, CSR, merchandising, catering etc. Creativity and performance against available targets will be taken into account. Entries can come from clubs or their marketing and advertising agencies.
Best Business Serving Football - up to £2m turnover (non professional service)
This award will be open to any small business connected to football which had a turnover in its last financial year of less than £2 million. Judges will be looking for sustained excellence of service delivery and product innovation and strong customer feedback.
Best Business Serving Football - over £2m turnover (non professional service)
This award will be open to any company connected to football which had a turnover in its last financial year of over £2 million. Judges will be looking for sustained excellence of service delivery and product innovation and strong customer feedback.
Best Football Club Hospitality
Open to the clubs as well as the caterers the entrants to this award should demonstrate the quality, cost and customer service in delivery of their hospitality offering in enhancing the match day experience as well as the finances of the club.
Best/Most Innovative use of Technology
This award should be entered by any club or company using technology in a compelling and interesting way. The entry should demonstrate how the technology has a measurable impact on customer experience or commercial profitability.
Best Football Community Scheme
This award is open to club community schemes and organisations in the community which work with clubs. The judges will be looking for clear commitment to the local community, its people and business. Innovative approaches and measurable outcomes should be presented within the entry.
Best Corporate Social Responsibility Scheme
This award is open to clubs, associations, companies, brands and organisations involved in football who can demonstrate the positive impact their CSR activities have had on the environment, fans, employees, communities and other stakeholders.
Best Match Day Experience
This award is for the club delivering the best match day experience for all fans. The judges will be looking for evidence of excellence in customer service and efforts by the clubs to enhance the fan enjoyment. Efficiency and quality of service at half time as well as before and after the match should be demonstrated. Home and away fan experiences should both be addressed. Any new initiatives put in place should be described and feedback given on their success.
Betting Company of the Year
This award is for the betting company showing the most innovation in the season and the strongest commercial results. Entrants should demonstrate how they boosted brand awareness and how they used innovative offers to attract more customers. An outline of the commercial successes of the company over the year should be shown.
Best Football App
This award is for the best app used by a club or any organisation involved in the world of football - amateur or professional. As well as good ideas and strong design the judges will look at the adoption rates and usage of the app. Entrants should show reviews from users.
Best Non-match Day use of Venue
This award will acknowledge the successful utilisation of football venues in activities other than matches. This might include conferences, exhibitions, awards ceremonies and training as well as musical and other events. Judges will be looking for creative approaches and commercial success.
Best Professional Service Business Serving Football
Open to law firms, accountants, architects and other professional service providers. Entrants to this award should demonstrate a clear commitment to and understanding of the business of football. Evidence will be required to show how that knowledge has been applied to achieve better commercial performance for clients in football.
Best Broadcaster or Digital Media Company of the Year
This award will be given to the Broadcaster or Digital Media Company showing the most innovation and success in their football related business over the past season. Judges will particularly be looking for efforts to commercialise content through new approaches or formats, and to deliver value to clients, audiences and stake holders. Entrants should provide evidence of success.
Best Fan Engagement by Club
This is an award for the club which engages best with its fans. Entrants should show evidence of creativity in how they interact and get the fans involved. Judges will be looking for strong results and authenticity in their communications, plus strong feedback from fans.
Sponsorship / Partnership of the Year
The judges will be looking for examples of partnerships in the wider world of football which create meaningful value for both parties. Any form of commercial partnership could qualify for this category provided it demonstrates clear ROI for the partners and creative thinking.
fcbusiness Magazine CEO of the Year Award
To be voted on by FC Business readers